If you’ve got a website, you need to be doing SEO. It’s as simple as that. Search engine optimisation can help your website to feature prominently on search engines like Google.
SEO is a fast-moving discipline and there’s a lot of competition for the pole positions online. So SEO is something that has to be done regularly and it pays to keep up with the latest SEO tools and techniques.
Once you’ve got your keywords and phrases, you need to make sure they are used in your web content and in meta tags, page descriptions, image tags and so on. This job is all about discipline but it really helps Google to find you when people search for those words or phrases.
Google is incredibly sophisticated, however, and it can spot a cynical attempt to stuff a website full of keywords. It’s important to use your keywords within good quality authored content — including blogs, articles, web copy and social media. Post regularly to improve your search results even more.